ABOUT US

Carmen was born and raised in Bucharest, Romania, a bustling capital in Eastern Europe where old-world history meets modern resilience. Growing up there shaped her in countless ways: the culture, the traditions, and the challenges of living in a post-communist society instilled in her a strong sense of independence and determination. But deep down, she always knew her path would lead her somewhere far beyond the borders of her hometown.

Permanent jewelry experience at BIJUT Collection in San Diego Gaslamp

The early years in the U.S. were full of challenges. Adjusting to a new culture, learning a new way of life, and building from scratch took resilience. But those years also opened up a world of discovery. Carmen threw herself into every opportunity, determined to create a life that reflected both her roots and her dreams.

After her corporate career in the self-driving AI industry, she decided to bet on herself and the vision of BIJUT came to life for her. As a certified silversmith, she began the journey of becoming a business owner and entrepreneur, which was always part of the "American dream" for her. Fast forward to 4 years, she now operates and welds fine permanent jewelry designs for people all around the world that travel to experience Carmen's energy and intention behind her brand.